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Press Release - Straighten Up Scotland

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Press Release from the Scottish Chiropractic Association


The Scottish Chiropractic Association campaigns to improve our posture and reduce back pain


The Scottish Chiropractic Association today launches a national campaign to help us to “straighten up”, improving our posture and reducing back pain. The campaign is centred on two colourful new Straighten Up Scotland exercise leaflets, one each for children and adults. The campaign also marks the 30th anniversary of the Scottish Chiropractic Association.


Dr Ross McDonald (Chiropractor) describes the urgent need for the campaign: “Posture is very important, particularly now that people lead such sedentary life-styles. Poor posture results in head, back, neck and nerve pain plus repetitive strain injury, at a huge cost to society in lost working days as well as to our own quality of life. The exercises in the Straighten Up Scotland leaflets are quick and easy and only take three minutes. The modified version only takes 45 seconds. By repeating the exercises regularly, you can make a really big difference to your own health and well-being”.


“The leaflet for children makes the exercises fun so children are more likely to do them. Chiropractors are seeing children as patients with a raft of spinal problems, increasing in severity and number, partly because of heavy school bags and partly because of sedentary life-styles.”


“We all need to take a much more active role in our own healthcare. Straighten Up Scotland is a step in the right direction and enables adults and children to take control of their spinal health. Posture has a very significant effect on self-esteem and confidence as well as impacting on multiple areas of life such as sleeping, working and playing.”


Straighten Up Scotland leaflets are available to download from the SCA website (Note: the leaflets can be found in the Press section of the website). Please consult your local SCA chiropractor for additional advice and help.

For press information, please contact:

Tina Woolnough, SCA press officer, 07799 416 360; 0131 337 3486; This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Chiropractic is a primary health-care profession that specialises in the diagnosis, treatment and overall management of conditions that are due to problems with the joints, ligaments, tendons and nerves of the body, particularly those of the spine. Chiropractors focus on the relationship between the structure and function of the human body, primarily coordinated by the nervous system. Treatment consists of a wide range of techniques designed to improve the function of the nervous system, relieving pain and muscle spasm and improving overall health.

Scottish Chiropractic Association

Registered office: 0141 404 0260. SCA President: Dr Ross McDonald (Chiropractor), Discover Chiropractic, 240 Queensferry Road, Edinburgh EH4 2BP, 0131 332 0063.

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